Marketing Strategy & Execution

Marketing Strategy

& Execution

Omni-Channel Marketing

service for a sustained

growth!

Omni-Channel Marketing

service for a sustained

growth!

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THE PROBLEM

How to leverage marketing for growth?

Sales effectiveness is driven by marketing effectiveness, which in turn is driven by product/service expertise. Marketing plays a central role in connecting a brand to its potential clients. This needs a strategic approach and not tactical execution of a few campaigns!

Define marketing strategy

Marketing is for the long term - to create a brand identity, to properly identify your target customer profiles and create an execution plan. Your growth is proportional to the clarity of your marketing strategy and how well it is executed.

Execute in omni-channel

The digital space fast evolving in the GenAi age. Finding the right channel for your messaging is key to improving marketing ROI. How do we gain the attention of the overwhelmed customer?

Optimize ROI

What is Success in marketing? It is not visible immediately. How to measure intermediate goals, convert them to meaningful ROI and optimize campaigns continuously for higher ROI?

THE SOLUTION

An integrated approach combining the best of strategy & execution

As a team with over two decades of experience in the technology space, we stand ready

to navigate the complexities of marketing alongside our clients, turning challenges

into growth opportunities.

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Our Niche

IT Infrastructure: Storage, Networking, Compute, Security

We specialize in supporting marketing efforts for IT infrastructure companies, offering storage, network, compute, and security services. With a strong background with such technical solutions allows us to develop effective strategies that will gain the attention of technical decision-makers and communicate the real value of your offerings in an increasingly competitive marketplace.

SaaS Platforms: Enterprise, SMB, and Cloud Solutions

Our go-to-market strategies are enterprise, SMB, and cloud-based SaaS-specialized platforms. We assist you in positioning your product, communicating value, and onboarding the correct users—initiating a startup or scaling an existing enterprise solution to new geographies.

Channel Partner Ecosystems: Distribution & VAR Lead Funnels

We specialize in partner ecosystem dynamics and create lead gen pipelines that incentivize system integrators, value-added resellers (VARs), and distributors. Our ABM targeting and co-marketing will drive pipeline expansion and drive forward your partner relationships.

Advanced Tech, Powering Your Marketing

At Simplyfyd, our in-house tech simulates how customers interact with your brand across platforms—social, search, email, and web. This gives us deep insights into what’s working, what’s not, and where your next big opportunity lies. It’s like having a bird’s-eye view of your entire marketing ecosystem, helping us optimize every touchpoint for better results.