Fractional chief marketing officer
Senior CMO expertise that installs a demand engine, not just a marketing plan. Built and tracked inside SimplyfydStack from day one.
Transform Your Marketing Strategy
Most B2B tech companies reach a point where founder-led marketing plateaus. Channels aren't working, messaging isn't landing, and there's no system to generate consistent demand. A full-time CMO costs $200–300K before benefits and equity — and takes a quarter to ramp.
Simplyfyd's Fractional CMO steps in with senior B2B tech marketing experience and gets your demand engine running in 90 days. Every ICP, marketing motion, and campaign is built inside SimplyfydStack — so you always know what's working, not just what was planned.
What you get
Core capabilities
Comprehensive marketing leadership across all critical areas.
Strategic Planning
We align marketing strategy directly to your revenue targets and growth stage — not to a generic marketing calendar. ICP definition, market assessment, positioning, GTM planning, and channel prioritization are built as live strategy objects inside SimplyfydStack, so your plan is operational from week one.
Brand & Messaging
We build positioning and messaging that resonates with your specific B2B tech buyer — not generic brand language. Value propositions, narrative development, and messaging frameworks that support sales conversations, accelerate deal cycles, and hold up under C-suite scrutiny.
Demand Generation
Channel strategy, campaign design, content alignment, and funnel optimization — all tied to measurable pipeline outcomes. Every program runs alongside your team and is tracked inside SimplyfydStack, so marketing is accountable to revenue, not just activity.
Team Building
We define the marketing roles you actually need, build the hiring plan, and establish operating rhythms — whether that's an internal team, agency model, or hybrid. We hire and onboard alongside you, not instead of you.
Martech & Analytics
We assess and optimize your martech stack for your actual stage — not what looks good on a pitch deck. CRM, automation, analytics, and attribution configured to give you real visibility into what's driving pipeline and where spend is wasted.
US Market Entry
For international B2B tech companies entering the US market — we bring the US buyer behavior playbook, positioning for the US competitive landscape, and demand generation programs built specifically for US market entry. This is not a generic marketing motion repainted for a new geography.
Your Marketing Motion. Running Live in SimplyfydStack.
Every Simplyfyd CMO engagement runs inside SimplyfydStack — your GTM operating system. ICPs, marketing motions, and campaigns are first-class strategy objects, not documents. You see the strategy executing in real time, not in a monthly report.
When the engagement ends, SimplyfydStack stays with you — your demand engine intact.
You Need a Fractional CMO If:
Ready to Install a Demand Engine — Not Just Hire a Marketer?
Book a free 30-minute GTM diagnostic. We'll assess your current marketing stage, identify the biggest gaps, and tell you exactly what a Fractional CMO engagement would look like for your business.
Important questions B2B founders and revenue leaders ask before engaging Simplyfyd.
Simplyfyd's Fractional CMO service covers six core capability areas: strategic marketing planning aligned to your revenue goals and ICP; brand development including positioning, messaging, and value proposition; demand generation covering channel strategy, campaign design, and funnel optimisation; marketing team building including hiring plans and agency management; Martech stack assessment and optimisation covering CRM, automation, and analytics; and performance analytics including attribution modelling, funnel analysis, and ROI measurement. Every engagement includes hands-on execution alongside your team - not just strategy documents.
Still have questions?
Book a free 30-minute call. No pitch, just answers.