Fractional CRO for B2B Tech Companies
When marketing and sales are misaligned, revenue is unpredictable. A Fractional CRO unifies both into one revenue engine — and runs it inside SimplyfydStack so every team sees the same picture.
Unite Your Revenue Teams for Maximum Impact
The gap between marketing and sales is where most B2B tech companies leak revenue. Forecasts are guesses. And no one agrees on what's actually working.
Simplyfyd's Fractional CRO owns the full revenue arc — from demand generation through pipeline to closed revenue — and runs it inside SimplyfydStack so there's one source of truth for marketing, sales, and leadership. No more siloed dashboards, no more misaligned teams, no more surprises at the exec meeting.
What you get
Core capabilities
Comprehensive revenue leadership across all critical areas.
Revenue Strategy
We architect a cohesive revenue roadmap — market positioning, pricing model, ICP prioritization, and GTM motion — all built as live objects inside SimplyfydStack. Strategy isn't a document that gets revisited quarterly. It's a running system that guides every team's daily actions.
Cross-Functional Alignment
We break down the wall between marketing and sales — shared ICP definitions, agreed-upon lead scoring, clear handoff criteria, and joint KPIs. When marketing and sales operate from the same playbook inside SimplyfydStack, pipeline becomes predictable and forecasts become reliable.
Revenue Operations
We build the RevOps engine — tech stack integration, CRM optimization, workflow automation, and data infrastructure. The goal is to remove administrative burden from frontline teams and give leadership real-time visibility into pipeline reality, not a version assembled for the board.
Account-Level Revenue Planning
We set revenue targets at the account level, model coverage assumptions, and track forecast vs. actual attainment inside SimplyfydStack. Leadership knows exactly where they stand — by account, by segment, by territory — before the board asks.
Growth Acceleration
We identify and execute the highest-leverage growth opportunities — shortening sales cycles, improving conversion rates, expanding upsell paths, and opening new market segments. For US market entry, we provide executive-level sales support: prospect engagement, pitches, deal negotiations, and closures.
Performance Analytics
We establish the KPIs that matter, and build reporting that ties marketing and sales activity directly to revenue. AI driven reporting and analysis on all aspects. SimplyfydStack surfaces the right view for every role automatically.
One Revenue Engine. One Operating System - SimplyfydStack.
Every Simplyfyd CRO engagement runs inside SimplyfydStack — marketing motions, sales plays, pipeline tracking, account revenue targets, and forecast attainment all in one place. Marketing and sales finally see the same picture. Leadership finally has a forecast they can defend.
When the engagement ends, SimplyfydStack stays with you — your revenue engine intact.
You Need a Fractional CRO If:
Ready to Unify Your Revenue Teams — Not Just Add Another Executive?
Book a free 30-minute GTM diagnostic. We'll assess where the revenue leak is, which teams need alignment, and exactly what a Fractional CRO engagement would look like for your business.